Key Moments:
- FDJ UNITED’s Online Betting & Gaming division receives full access to Kambi’s complete sports odds library
- The new multi-year deal enhances the original agreement, which began with Kambi’s esports odds in February
- Kambi will continue supplying its Turnkey Sportsbook to FDJ UNITED in select markets pending migration to in-house systems
Enhanced Collaboration Between FDJ UNITED and Kambi Group
Kambi Group plc has formalized an expanded multi-year agreement with FDJ UNITED, granting its Online Betting & Gaming division full access to Kambi’s entire portfolio of pre-match and live sports odds. This development is intended to strengthen FDJ UNITED’s proprietary sportsbook offering by integrating Kambi’s traded odds, allowing the operator to refine its pricing and overall sportsbook strategy continuously.
Scope and Integration of Odds Feed+
FDJ UNITED, after its recent acquisition of Kindred Group, can now enhance its in-house sportsbook using a tailored selection from Kambi’s odds catalog. Additionally, Kambi will maintain its supply of the Turnkey Sportsbook solution for FDJ UNITED in regions where the transition to the company’s proprietary sportsbook is still underway.
The expanded partnership builds on a previous agreement from February, which focused solely on esports odds via Kambi’s Odds Feed+ API. With the latest arrangement, FDJ UNITED receives access to Kambi’s comprehensive menu of sports odds, consistent with its strategy of blending premium supplier integrations with in-house platform development.
Features of Odds Feed+
Kambi’s Odds Feed+ serves as a premium solution, offering operators high-quality pre-match and live odds for a wide array of sports. Its single API integration delivers not only core markets but also micro and player props, all supported by €17bn in traded liquidity. This infrastructure is designed to deliver sharp and reliable odds regardless of sport or league.
| Operator | Integration Scope | Kambi Product | Agreement Type |
|---|---|---|---|
| FDJ UNITED | Full sports odds library, initially focused on esports | Odds Feed+, Turnkey Sportsbook | Multi-year expanded agreement |
Executive Insights
Werner Becher, CEO of Kambi Group, said: “We are delighted to agree this partnership with FDJ UNITED as we continue to expand the list of operators leveraging parts of our Odds Feed+ product. As the sports betting landscape becomes ever more competitive and complex, the need for a flexible, high-quality, trusted odds feed has never been greater. Given our vast experience in sports trading, along with our large global liquidity, we believe our Odds Feed+ solution will become the go-to odds feed for visionary operators, such as FDJ UNITED.”
Nils Andén, Chief Online Betting & Gaming Officer at FDJ UNITED, added: “Partnering with Kambi and expanding our Odds Feed+ agreement into selected sports is an important milestone as we continue the migration to our in-house sportsbook platform. Odds Feed+ gives us the quality, flexibility and control we need to tailor our sportsbook, while benefiting from the reliability and expertise of a true industry leader like Kambi.”
- Author
Daniel Williams
